MMGY Global Cup

Powered by People: Why Customer-Centricity is the Key to Innovation

Keynote Presenter: Wendy Olson Killion, Global Vice President, Expedia Group Media Solutions

Moderator: Craig Compagnone, COO, MMGY Global

Panelists to be announced soon.

The travel sector is hyper-competitive and so often leads the way when it comes to technological disruption. But with brands under continuous pressure to keep pace, many are guilty of forgetting that new technology must meet a real customer need. Wendy Olson Killion will lead the annual MMGY Global Tourism Cup by defining customer-centricity and sharing how Expedia Media Group has shifted from solving business problems to solving customer problems. 

Now in its fifth year, The MMGY Global Tourism Cup features six top leaders from the tourism industry in the Americas and Europe in a debate-style program. These industry experts will join Wendy to discuss how emerging technologies like machine learning, chatbots and augmented reality are helping the industry and brands like Expedia move towards a truly seamless travel experience for customers.

Join us at the WTM Inspire Theatre (North Hall) on Tuesday, November 6 at 4:00pm for this informative event. 

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