MMGY Global Tourism Cup

MMGY Global Tourism Cup

The travel sector is hypercompetitive and so often leads the way when it comes to technological disruption, but with brands under continuous pressure to keep pace many are guilty of forgetting that new technology must meet a real customer need. Wendy Olson Killion will lead the annual MMGY Global Tourism Cup by defining customer-centricity and sharing how Expedia Media Group has shifted from solving business problems to solving customer problems. 

In its fifth year, the MMGY Global Tourism Cup will feature six top leaders from the tourism industry in the Americas and Europe in a debate-style program. These industry experts will join Wendy to discuss how emerging technologies like machine learning, chatbots and augmented reality are helping the industry and brands like Expedia move toward a truly seamless travel experience for customers.

Join us at the WTM Inspire Theatre (North Hall) on Tuesday, November 6, at 4:15 pm for this informative event featuring industry leaders in a debate-style forum. A fundraising element going to WTM's charity of choice, Just A Drop. 


4:15 PM  Welcome 

Moderator: Craig Compagnone, COO | MMGY Global


4:20 PM  Powered by People: Why Customer-Centricity Is the Key to Innovation

Keynote Presenter: Wendy Olson Killion, Global VP | Expedia Media Solutions 


4:45 PM  Why Is More Customer Centric: Travel Advisors or Direct Consumer Marketing? 

Team Europe: Samantha Zurek, VP, Sales and Services | MIQ 

Team Americas: Pam Meehan, Senior Director of Supplier Relations | Travel Leaders Group


4:55 PM  Do Brands Need to Adapt to a More Socially Aware Traveler? 

Team Americas: Tom Hall, VP, Experience | Lonely Planet 

Team Europe: David Meany, Director Partner Marketing | The Travel Corporation 


5:05 PM  Are Data and Personalization Diluting the Value of Brand? 

Team Europe: Andrew Van Der Feltz, Senior Director of Business Development | Expedia Group Media Solutions 

Team Americas: Will Seccombe, President | Connect Travel